Exploration of high contrast in a Pharma commercial

What happens when your vision comes to life without any of the typical pharma restrictions? What happens when you’re able to grab the greatest cinematographer of ALL TIME, Wally Pfister (Nolan’s man for Memento, Batman Begins, The Dark Knight, The Dark Knight Rises, and Inception) to make your dreams come to life for you and your client? This is what happens. Enjoy!

A NEW ERA OF MEDICINE
It's Not Magic. It's Medicine.
It's Not Magic. It's Medicine.

Finally there is a cure for addiction—psilocybin.

Psilocybin is the active compound in psychedelic mushrooms. Research suggests psilocybin therapy can be more effective than standard treatments for addiction, depression, anxiety, and PTSD.

NYU clinical trial for depression & anxiety

“60–80% of participants continued with clinically significant reductions in depression or anxiety”

Johns Hopkins clinical trial for depression & anxiety

“80% of participants continuing to show clinically significant decreases in depressed mood and anxiety”

Johns Hopkins clinical trial for smoking cessation

“Johns Hopkins researchers report 15 study participants taking psilocybin achieved an 80 percent abstinence rate”

By partnering with Apollo Pact—a medical research and education 501(c)(3) nonprofit organization—we plan to craft one of the world’s most significant awareness campaigns.

DEAF 911 CANNES

First emergency speech-to-text & text-to-speech app for the deaf.

Reception:

1.) Awarded World Changing Idea by Fast Company in two categories:

-Finalist in Apps

-Honorable Mention in Health & Wellness

2.) Shortlisted at Cannes

3.) Full spread in Communication Arts Interactive Annual 26

4.) Full spread in Adweek

5.) Shortlisted in the One Show, the awards arm of The One Club

6.) Webby Nominee in Apps, Mobile, and Voice: Experimental & Innovation

7.) Webby Nominee in Apps, Mobile, and Voice: Technical Achievement

Screen Shot 2019-12-12 at 2.12.33 PM.png
DEAF 911 (continued)
DEAF 911 (continued)
Won Silver Pencil: The One Club for Creativity
Won Silver Pencil: The One Club for Creativity
Won Silver Pencil: The One Club for Creativity
Won Silver Pencil: The One Club for Creativity
DEAF 911 (continued)
DEAF 911 (continued)
DEAF 911: Be Heard
DEAF 911: Be Heard

This particular ad from our “Be Heard” DEAF 911 print campaign won best ad on BEST ADS onto.com

DEAF 911: Be Heard
DEAF 911: Be Heard
DEAF 911: Be Heard
DEAF 911: Be Heard
DEAF 911: Grace Under Pressure
DEAF 911: Grace Under Pressure
DEAF 911: Grace Under Pressure
DEAF 911: Grace Under Pressure
DEAF 911: Grace Under Pressure
DEAF 911: Grace Under Pressure
DEAF 911: Be Alarming
DEAF 911: Be Alarming
DEAF 911: Be Alarming
DEAF 911: Be Alarming
DEAF 911: Be Alarming
DEAF 911: Be Alarming
Screen Shot 2019-12-17 at 11.38.32 AM.png
Screen Shot 2019-12-17 at 11.39.14 AM.png
Screen Shot 2019-12-17 at 11.39.35 AM.png
(Cannes Lions) Thrown Out Flag Case Study Video

40% of teens are thrown out for coming out.

We created the Thrown Out Flag to represent this.

Reaction:

-The Creative Floor Awards: London

CHARITY / PRO BONO, Poster Individual

CHARITY / PRO BONO, Poster Campaign

Screen Shot 2019-12-12 at 2.12.42 PM.png
A Good Year
A Good Year
Screen Shot 2019-12-12 at 1.49.38 PM.png
thumbnail_IMG_0326.jpg
Breaking Creative Block
Breaking Creative Block

Every year, Ad Age invites creatives around the world to compete in their magazine cover competition. Out of more than 500 entries, 11 finalists were picked to be displayed at Cannes in 2016. Breaking Creative Block was a finalist, making it only one of three pieces selected from the US. The other eight finalists spanned across Australia, India, Japan, Singapore, Philippines, and Canada.

It was an honor to see my work at Cannes.

Epiduo_Don't Let Acne Mark You for Life (HULU AD)

Don’t Be Scared for Life

Rise out of the Stigma
Rise out of the Stigma

Awareness campaign for the National Alliance on Mental Health (NAMI).

Execution:

Make stigma itself the illness.

1 of 3

Rise out of the Stigma
Rise out of the Stigma

Awareness campaign for the National Alliance on Mental Health (NAMI).

Execution:

Make stigma itself the illness.

2 of 3

Rise out of the Stigma
Rise out of the Stigma

Awareness campaign for the National Alliance on Mental Health (NAMI).

Execution:

Make stigma itself the illness.

3 of 3

Reach New Heights
Reach New Heights

Reaching new heights was centered around opioid abuse. We were tasked to get aspiring creatives entered into a young globals student competition. The purpose of this competition was to create a campaign to detract people from abusing opioids.

1 of 3

Reach New Heights
Reach New Heights

Reaching new heights was centered around opioid abuse. We were tasked to get aspiring creatives entered into a young globals student competition. The purpose of this competition was to create a campaign to detract people from abusing opioids.

2 of 3 posters

Reach New Heights
Reach New Heights

Reaching new heights was centered around opioid abuse. We were tasked to get aspiring creatives entered into a young globals student competition. The purpose of this competition was to create a campaign to detract people from abusing opioids.

3 of 3 posters

Campaign for EAT (Ending Allergies Together)
Campaign for EAT (Ending Allergies Together)

If successful, it should speak for itself…

Sharps Disposal (MicroMoment-Stop Motion)

Task:

Somehow make sharps disposal interesting and engaging.

Traveling with Medication (MicroMoments-Stop Motion)

Task:

Somehow make traveling with HUMIRA interesting and engaging

The App (MicroMoments-Stop Motion)

Task:

Showcase the app in an interesting and engaging way

Rx Process (MicroMoment-Stop Motion)

Task:

Explain the Rx process in an interesting and engaging way

Insurance Explained (Live Action)

Task:

Explain insurance in an interesting and engaging way

DOC OFFICE VID

Social media vid showing how easy it is for patients to get HUMIRA Citrate-free

Everyone's Talking About It

Social vid selling HUMIRA Citrate-free

Draw A Door

Social vid selling HUMIRA Citrate-free

MNEMONIC

Task:

Make a mnemonic with the look and feel of the brand

St. George's Clock Towers Project "Looking Up" (Live Action)

Won at the Shortys for this!

"Slap" Movember PSA TCancer
HUMIRA Complete Explained (Joyce as Protagonist)

Task:

Explain something as complicated and huge as HUMIRA Complete in a simple and engaging way

Short Film with Used $50 Camera (Montage Style)

Task:

Make a montage style short film with zero budget

(Cannes Lions) The Sight of Sound
(Cannes Lions) The Sight of Sound

(Delayed Submission: 2020)

THE SIGHT OF SOUND: The Greatest Music You’ve Ever Seen

A concert for the deaf

Imagine you’ve never heard Bob Dylan’s “Like a Rolling Stone,” or Duke Ellington’s “Caravan,” or Beethoven’s Ninth. Imagine you’re one of the millions of deaf people who haven’t experienced these great forms of music—until now.

Now you can join us to see culture-defining sound as a live, real-time experience to support St. Ann’s Community of the Deaf, a vibrant center for deaf and hard-of-hearing New Yorkers, and their friends.

Let’s see great music together.

POSTER #1 (THE SIGHT OF SOUND)
POSTER #1 (THE SIGHT OF SOUND)

Task:

Create teaser posters for The Sight of Sound

POSTER #2 (THE SIGHT OF SOUND)
POSTER #2 (THE SIGHT OF SOUND)

Task:

Create teaser posters for The Sight of Sound

POSTER #4 (THE SIGHT OF SOUND)
POSTER #4 (THE SIGHT OF SOUND)

Task:

Create teaser posters for The Sight of Sound

POSTER #3 (THE SIGHT OF SOUND)
POSTER #3 (THE SIGHT OF SOUND)

Task:

Create teaser posters for The Sight of Sound

PAT. PEND. by Cleve S. Langton, Jr. & Walter Scott
PAT. PEND. by Cleve S. Langton, Jr. & Walter Scott

We decided to try something that’d never been done before—write a full length novel as a copywriter and art director would. If that doesn't make any sense, we simply wanted substitute traditional prose and look at fiction through the lens of taglines, headlines, and clearcut imagery.

It’s published!

PAT. PEND. (OPENING)
PAT. PEND. (OPENING)
PAT. PEND. (Mixture of Copy & Image)
PAT. PEND. (Mixture of Copy & Image)
PAT. PEND. (Mixture of Copy & Image)
PAT. PEND. (Mixture of Copy & Image)
PAT. PEND. (Mixture of Copy & Image)
PAT. PEND. (Mixture of Copy & Image)
PAT. PEND. (Mixture of Copy & Image)
PAT. PEND. (Mixture of Copy & Image)
PAT. PEND. (Mixture of Copy & Image)
PAT. PEND. (Mixture of Copy & Image)
PAT. PEND. (Image)
PAT. PEND. (Image)

Some more fun examples of ads created for our novel, PAT. PEND.

PAT. PEND. (Image)
PAT. PEND. (Image)

I’ll Meet You in Japan

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)
PAT. PEND. (Image)

Individualized Spirit

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)
PAT. PEND. (Image)

Motherhood of Brotherhood

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)
PAT. PEND. (Image)

Call It Six6

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)
PAT. PEND. (Image)

Mind-Bending Memory

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)
PAT. PEND. (Image)

Diner Exterior

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)
PAT. PEND. (Image)

Crow Conn Works

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)
PAT. PEND. (Image)

Diner Interior

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)
PAT. PEND. (Image)

Build Me a Votex

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)
PAT. PEND. (Image)

Just Do it Right

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)
PAT. PEND. (Image)

Luggage Space, Not Engine Space

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)
PAT. PEND. (Image)

Penthouse City

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)
PAT. PEND. (Image)

Piccolo Bambino

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)
PAT. PEND. (Image)

Pacific/Atlantic

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)
PAT. PEND. (Image)

A Citizen of US

(Futuristic Sci-Fi ad from another diegetic world)

X MARKS THE SPOT
X MARKS THE SPOT

Revision.

Revision.

Revision.

Revison.

…the idea

Exploration of high contrast in a Pharma commercial
A NEW ERA OF MEDICINE
It's Not Magic. It's Medicine.
DEAF 911 CANNES
Screen Shot 2019-12-12 at 2.12.33 PM.png
DEAF 911 (continued)
Won Silver Pencil: The One Club for Creativity
Won Silver Pencil: The One Club for Creativity
DEAF 911 (continued)
DEAF 911: Be Heard
DEAF 911: Be Heard
DEAF 911: Be Heard
DEAF 911: Grace Under Pressure
DEAF 911: Grace Under Pressure
DEAF 911: Grace Under Pressure
DEAF 911: Be Alarming
DEAF 911: Be Alarming
DEAF 911: Be Alarming
Screen Shot 2019-12-17 at 11.38.32 AM.png
Screen Shot 2019-12-17 at 11.39.14 AM.png
Screen Shot 2019-12-17 at 11.39.35 AM.png
(Cannes Lions) Thrown Out Flag Case Study Video
Screen Shot 2019-12-12 at 2.12.42 PM.png
A Good Year
Screen Shot 2019-12-12 at 1.49.38 PM.png
thumbnail_IMG_0326.jpg
Breaking Creative Block
Epiduo_Don't Let Acne Mark You for Life (HULU AD)
Rise out of the Stigma
Rise out of the Stigma
Rise out of the Stigma
Reach New Heights
Reach New Heights
Reach New Heights
Campaign for EAT (Ending Allergies Together)
Sharps Disposal (MicroMoment-Stop Motion)
Traveling with Medication (MicroMoments-Stop Motion)
The App (MicroMoments-Stop Motion)
Rx Process (MicroMoment-Stop Motion)
Insurance Explained (Live Action)
DOC OFFICE VID
Everyone's Talking About It
Draw A Door
MNEMONIC
St. George's Clock Towers Project "Looking Up" (Live Action)
"Slap" Movember PSA TCancer
HUMIRA Complete Explained (Joyce as Protagonist)
Short Film with Used $50 Camera (Montage Style)
(Cannes Lions) The Sight of Sound
POSTER #1 (THE SIGHT OF SOUND)
POSTER #2 (THE SIGHT OF SOUND)
POSTER #4 (THE SIGHT OF SOUND)
POSTER #3 (THE SIGHT OF SOUND)
PAT. PEND. by Cleve S. Langton, Jr. & Walter Scott
PAT. PEND. (OPENING)
PAT. PEND. (Mixture of Copy & Image)
PAT. PEND. (Mixture of Copy & Image)
PAT. PEND. (Mixture of Copy & Image)
PAT. PEND. (Mixture of Copy & Image)
PAT. PEND. (Mixture of Copy & Image)
PAT. PEND. (Image)
PAT. PEND. (Image)
PAT. PEND. (Image)
PAT. PEND. (Image)
PAT. PEND. (Image)
PAT. PEND. (Image)
PAT. PEND. (Image)
PAT. PEND. (Image)
PAT. PEND. (Image)
PAT. PEND. (Image)
PAT. PEND. (Image)
PAT. PEND. (Image)
PAT. PEND. (Image)
PAT. PEND. (Image)
PAT. PEND. (Image)
PAT. PEND. (Image)
X MARKS THE SPOT
Exploration of high contrast in a Pharma commercial

What happens when your vision comes to life without any of the typical pharma restrictions? What happens when you’re able to grab the greatest cinematographer of ALL TIME, Wally Pfister (Nolan’s man for Memento, Batman Begins, The Dark Knight, The Dark Knight Rises, and Inception) to make your dreams come to life for you and your client? This is what happens. Enjoy!

A NEW ERA OF MEDICINE
It's Not Magic. It's Medicine.

Finally there is a cure for addiction—psilocybin.

Psilocybin is the active compound in psychedelic mushrooms. Research suggests psilocybin therapy can be more effective than standard treatments for addiction, depression, anxiety, and PTSD.

NYU clinical trial for depression & anxiety

“60–80% of participants continued with clinically significant reductions in depression or anxiety”

Johns Hopkins clinical trial for depression & anxiety

“80% of participants continuing to show clinically significant decreases in depressed mood and anxiety”

Johns Hopkins clinical trial for smoking cessation

“Johns Hopkins researchers report 15 study participants taking psilocybin achieved an 80 percent abstinence rate”

By partnering with Apollo Pact—a medical research and education 501(c)(3) nonprofit organization—we plan to craft one of the world’s most significant awareness campaigns.

DEAF 911 CANNES

First emergency speech-to-text & text-to-speech app for the deaf.

Reception:

1.) Awarded World Changing Idea by Fast Company in two categories:

-Finalist in Apps

-Honorable Mention in Health & Wellness

2.) Shortlisted at Cannes

3.) Full spread in Communication Arts Interactive Annual 26

4.) Full spread in Adweek

5.) Shortlisted in the One Show, the awards arm of The One Club

6.) Webby Nominee in Apps, Mobile, and Voice: Experimental & Innovation

7.) Webby Nominee in Apps, Mobile, and Voice: Technical Achievement

DEAF 911 (continued)
Won Silver Pencil: The One Club for Creativity
Won Silver Pencil: The One Club for Creativity
DEAF 911 (continued)
DEAF 911: Be Heard

This particular ad from our “Be Heard” DEAF 911 print campaign won best ad on BEST ADS onto.com

DEAF 911: Be Heard
DEAF 911: Be Heard
DEAF 911: Grace Under Pressure
DEAF 911: Grace Under Pressure
DEAF 911: Grace Under Pressure
DEAF 911: Be Alarming
DEAF 911: Be Alarming
DEAF 911: Be Alarming
(Cannes Lions) Thrown Out Flag Case Study Video

40% of teens are thrown out for coming out.

We created the Thrown Out Flag to represent this.

Reaction:

-The Creative Floor Awards: London

CHARITY / PRO BONO, Poster Individual

CHARITY / PRO BONO, Poster Campaign

A Good Year
Breaking Creative Block

Every year, Ad Age invites creatives around the world to compete in their magazine cover competition. Out of more than 500 entries, 11 finalists were picked to be displayed at Cannes in 2016. Breaking Creative Block was a finalist, making it only one of three pieces selected from the US. The other eight finalists spanned across Australia, India, Japan, Singapore, Philippines, and Canada.

It was an honor to see my work at Cannes.

Epiduo_Don't Let Acne Mark You for Life (HULU AD)

Don’t Be Scared for Life

Rise out of the Stigma

Awareness campaign for the National Alliance on Mental Health (NAMI).

Execution:

Make stigma itself the illness.

1 of 3

Rise out of the Stigma

Awareness campaign for the National Alliance on Mental Health (NAMI).

Execution:

Make stigma itself the illness.

2 of 3

Rise out of the Stigma

Awareness campaign for the National Alliance on Mental Health (NAMI).

Execution:

Make stigma itself the illness.

3 of 3

Reach New Heights

Reaching new heights was centered around opioid abuse. We were tasked to get aspiring creatives entered into a young globals student competition. The purpose of this competition was to create a campaign to detract people from abusing opioids.

1 of 3

Reach New Heights

Reaching new heights was centered around opioid abuse. We were tasked to get aspiring creatives entered into a young globals student competition. The purpose of this competition was to create a campaign to detract people from abusing opioids.

2 of 3 posters

Reach New Heights

Reaching new heights was centered around opioid abuse. We were tasked to get aspiring creatives entered into a young globals student competition. The purpose of this competition was to create a campaign to detract people from abusing opioids.

3 of 3 posters

Campaign for EAT (Ending Allergies Together)

If successful, it should speak for itself…

Sharps Disposal (MicroMoment-Stop Motion)

Task:

Somehow make sharps disposal interesting and engaging.

Traveling with Medication (MicroMoments-Stop Motion)

Task:

Somehow make traveling with HUMIRA interesting and engaging

The App (MicroMoments-Stop Motion)

Task:

Showcase the app in an interesting and engaging way

Rx Process (MicroMoment-Stop Motion)

Task:

Explain the Rx process in an interesting and engaging way

Insurance Explained (Live Action)

Task:

Explain insurance in an interesting and engaging way

DOC OFFICE VID

Social media vid showing how easy it is for patients to get HUMIRA Citrate-free

Everyone's Talking About It

Social vid selling HUMIRA Citrate-free

Draw A Door

Social vid selling HUMIRA Citrate-free

MNEMONIC

Task:

Make a mnemonic with the look and feel of the brand

St. George's Clock Towers Project "Looking Up" (Live Action)

Won at the Shortys for this!

"Slap" Movember PSA TCancer
HUMIRA Complete Explained (Joyce as Protagonist)

Task:

Explain something as complicated and huge as HUMIRA Complete in a simple and engaging way

Short Film with Used $50 Camera (Montage Style)

Task:

Make a montage style short film with zero budget

(Cannes Lions) The Sight of Sound

(Delayed Submission: 2020)

THE SIGHT OF SOUND: The Greatest Music You’ve Ever Seen

A concert for the deaf

Imagine you’ve never heard Bob Dylan’s “Like a Rolling Stone,” or Duke Ellington’s “Caravan,” or Beethoven’s Ninth. Imagine you’re one of the millions of deaf people who haven’t experienced these great forms of music—until now.

Now you can join us to see culture-defining sound as a live, real-time experience to support St. Ann’s Community of the Deaf, a vibrant center for deaf and hard-of-hearing New Yorkers, and their friends.

Let’s see great music together.

POSTER #1 (THE SIGHT OF SOUND)

Task:

Create teaser posters for The Sight of Sound

POSTER #2 (THE SIGHT OF SOUND)

Task:

Create teaser posters for The Sight of Sound

POSTER #4 (THE SIGHT OF SOUND)

Task:

Create teaser posters for The Sight of Sound

POSTER #3 (THE SIGHT OF SOUND)

Task:

Create teaser posters for The Sight of Sound

PAT. PEND. by Cleve S. Langton, Jr. & Walter Scott

We decided to try something that’d never been done before—write a full length novel as a copywriter and art director would. If that doesn't make any sense, we simply wanted substitute traditional prose and look at fiction through the lens of taglines, headlines, and clearcut imagery.

It’s published!

PAT. PEND. (OPENING)
PAT. PEND. (Mixture of Copy & Image)
PAT. PEND. (Mixture of Copy & Image)
PAT. PEND. (Mixture of Copy & Image)
PAT. PEND. (Mixture of Copy & Image)
PAT. PEND. (Mixture of Copy & Image)
PAT. PEND. (Image)

Some more fun examples of ads created for our novel, PAT. PEND.

PAT. PEND. (Image)

I’ll Meet You in Japan

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)

Individualized Spirit

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)

Motherhood of Brotherhood

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)

Call It Six6

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)

Mind-Bending Memory

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)

Diner Exterior

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)

Crow Conn Works

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)

Diner Interior

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)

Build Me a Votex

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)

Just Do it Right

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)

Luggage Space, Not Engine Space

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)

Penthouse City

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)

Piccolo Bambino

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)

Pacific/Atlantic

(Futuristic Sci-Fi ad from another diegetic world)

PAT. PEND. (Image)

A Citizen of US

(Futuristic Sci-Fi ad from another diegetic world)

X MARKS THE SPOT

Revision.

Revision.

Revision.

Revison.

…the idea

show thumbnails